I’m John

I help companies outperform their competition by transforming how they work and what they make

Think of me as your Chief Design Officer for hire

Offerings

I have helped executives and their teams create impact with design. I have recently helped leaders to:

CREATE NEW METHODS AND MINDSETS THAT ARE LASER FOCUSED ON SERVING CUSTOMERS

DEFINE NEW PRODUCTS THAT ARE CHARISMATIC AND RELEVANT IN THE REAL LIVES OF THEIR CUSTOMERS

BUILD PRODUCT PORTFOLIOS AND COHESIVE EXPERIENCES THAT MIRROR AND AMPLIFY THEIR BRANDS

About

“I’m thrilled to be bringing clients a new kind of practice that harnesses the approach to Design for Impact I’ve been building for 30 years. “

I am John Edson, an executive design leader, former partner at McKinsey & Company and former president of LUNAR. I have led dozens of key projects for clients that have delivered billions in new growth.

John by Design is me. And it’s also my network built over three decades of working at the intersection of business objectives and design outcomes.

Together we bring generations of experience to helping organizations leverage the power of design to dramatically improve their businesses.

“John Edson is an innovator who has been bringing a human voice to the development products and services for three decades. Under his leadership, LUNAR Design won the coveted Smithsonian National Design Award in 2014. A year later he led the integration of LUNAR into McKinsey & Company, where he helped build one of the most respected design organizations in the world. His contribution to McKinsey’s landmark study, ‘The Business Value of Design,’ and his engaging book, Design Like Apple, made the case that a design strategy is now as important to a company’s success as a business plan. In his spare time, John teaches in the design curriculum at Stanford University.”

Barry M. Katz
Adjunct Professor, Stanford University
Author, Make it New: The History of Silicon Valley Design

Contact

What’s your next growth challenge?

Drop me a note and let me know how I might have the privilege of helping you.
With your permission, I’ll add you to my mailing list and LinkedIn.